On 28 January 1958, Godtfred Kirk filed a patent in Denmark for an automatic binding brick described as a toy building element. Kirk’s idea built on his father’s business, named “Lego” as a derivation of the phrase leg godt or “play well”. The product has affected so many children’s lives and generated so many statistics… Continue reading #OTD 28 January
Month: January 2022
#OTD 26 January – The brand of the national day
A national day is a way to market national unity. Nations are complex things, and it is unsurprising that the obvious reason for the choice hides deeper ones. On 26 January, India celebrates Republic Day. At first glance, this is an apt celebration for the day in 1950 on which the Constitution of the new… Continue reading #OTD 26 January – The brand of the national day